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Some people may be wondering why their website used to show a lot of traffic but over the past several months there is a significant decline being shown in the Google analytics. If you're wondering 'why Google Analytics doesn't show a lot of traffic for my site' or 'why has there been a sharp decline in my website traffic' then you are in the right spot.

Google Analytic Changes

Knowing the types of Algorithm changes and how significant the changes are can make a huge difference in being found on search engines and not being found. If you're a business owner and desire your website to get great organic rankings then it is very important to hire an SEO expert to help you accomplish your goal. If they are behind in the way algorithms work and the types of changes that occur when search engines, such as Google, make minor and big changes then you could be wasting your money. 

Take a look at what Moz says, http://moz.com/google-algorithm-change of how many times Google makes changes a year:
"Each year, Google changes its search algorithm around 500–600 times. While most of these changes are minor, Google occasionally rolls out a "major" algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways."

Summary

As you may have noticed Google changes their Algorithm frequently. If you want to have and maintain a competitive advantage, your SEO company will need to keep you informed of changes and if you follow their advice such as writing content that incorporates SEO techniques that work well within the search engine guidelines then your business will begin to rank organically on top search engine pages. Therefore, it is very important for you to have a resourceful and knowledgeable SEO specialist working for your business.

Look for our next blog: 4 Tips to Find an Outstanding SEO Expert