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When you're doing SEO and Social Media marketing it's important to consider how quickly you want results and the results you want. Some business owners want their site to rank high organically in addition to PPC (Pay-Per-Click) Advertising. If you decide on doing both then you will need to allow a budget for both.
Social media marketing is marketing done through social channels such as: Facebook, Twitter, LinkedIn, Tumblr, etc. Organic ranking means you do not need to pay to be on the top of the search engine results, you get their naturally through the way your website is designed, your content is written, how well you socialize with individuals and more.

 Old Marketingmethods are changing

Times are changing and the methods people use to build their business are also changing.  Things to consider:
·         Printing off brochures or catalogues is not frequently done.
·         Businesses do not advertise in the Yellow Pages that get delivered to the community periodically like they used to.

Are you curious why?
People are turning to technology to look for products and services more often nowadays. Their reasons may vary, such as:
·         Convenience
·         Environmentally friendly
·         Economical
·         And more.
Even though the methods of advertising are changing it doesn't mean that you don't need to spend money or put in effort to building your business. If you have a website, people won't find it if you don't let them know about it.

 Things to consider when you're going to build your business

 ·          Site Development - Invest in a good website. This doesn't have to be expensive. If you have a limited budget you can begin with a free blogging platform like Blogger. If you want a website theme you can find a variety of Wordpress themes for free and get hosting for less than $10.
·         Site Maintenance - Look for a website that is easy to maintain. The easier it is to make changes the cheaper it will be in the long run.
·         Content - When it comes to hiring a content writer, look for one that is capable of writing clear copy that does not use a lot of fluff. (Fluff means there's a bunch of words but the article doesn't really make sense.) Work something out with your content writer to ensure they will submit plagiarism free articles to you.
·         Budget - Take a look at your budget for SEO. Do you have room or desire to have PPC (Pay-Per-Click) advertising? The SEO specialist that you hire should have knowledge that will help you to achieve your objectives with improving your business' online presence. If your budget is small you may want a person to work on your SEO part-time, if you have a bigger budget then you may opt to have someone work more on your SEO and Social Media marketing on a broader scale.

 Summary

There are a variety of factors that search engines take into consideration when they are helping users find results for what they're looking for. The ones mentioned here work together and they are important factors your business needs to consider in order to optimize the results you hope to achieve.

This article has been written by Dawn Poniente, SEO Specialist and Content Writer.
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