The term backlink means that you are linking or connecting to another url for the benefit of your readers. For example, you read an article that Susie wrote about how to build your business and you'd like your readers or subscribers to know about the article, then you will write a comment about the article and put a link to her blog location (url). Your reader then has the option to click on the 'backlink' and go to Susie's article.
What is the purpose of using a backlink?
There are several reasons a writer will choose to use a backlink. Here are some:
· Create link juice to their site. This means that the writer would like people to know they are associated with other credible writers.
· Reader benefit. If a writer thinks their readers or subscriber's will benefit from an article found on another site or url the writer will put a link to it.
· To get inbound links. Inbound links are valuable; if you link to a site of good reputation the hope is they will see your content or site and return the 'favor'.
Watch out for this type of backlink
Although building and getting backlinks can help boost your Search Engine Page Rank, the wrong kinds of links can do more harm than good. If your site is about SEO (Search Engine Optimization) and you start writing about how to re-build a car engine or start linking to sites like: gambling or entertainment sites then you can become penalized by Google or your site can begin to rank low. Why?
· Google search bots will think that your site is a spammy site
· You don't offer your readers a legitimate reason of why to visit your site
· Your content is not beneficial to the end-user, etc.
How do backlinks affect my ranking?
Google has so many sites to choose from when searchers enter 'keywords' (the words they use to search for something i.e 'how to build my online presence'). Search engines don't want to waste people's time. You would not want to waste time with irrelevant content based on search results either, would you? So, for the benefit of searchers, search engines (especially Google) have complex algorithms to detect which sites will be relevant to the searcher. Irrelevant backlinks tells algorithms your site is not beneficial to the end-user.
Bottomline for backlinks and content
If you are not sure how to or don't have time to develop meaningful content or backlinks to your site then you should hire a professional content writer. A professional writer will understand what it means to your business to avoid plagiarism. In addition, it's best to look for a copywriter or content writer who is knowledgeable about how to build backlinks and use keywords to boost your online presence. We would be happy to discuss more with you about this or any SEO related topic. Contact us or leave us a comment in the comment box below.
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