Looking for a good content writer can be a difficult task. Why? The reason why is because having 'good' content on your website entails a variety of things. Take a look at this brief list of what good content entails:


SEO (Search Engine Optimization) friendly – Search engines have many algorithm components in order to help their users a.k.a. searchers to receive the best search results possible for the terms or keywords they enter. If your content is filled with keyword stuffing (which used to work-but doesn't now) your site could become penalized or not rank at all.


Original – This goes without saying but we figured we would remind you about how wrong it is to plagiarize. Too bad some people out there only want to copy others writer's work and pass it off as their own. It's worth the investment to check content before posting to your site.


Informative – People go to your site to find out information. When your visitors see your site make sure the content available answers questions they may have and offers a clear way for them to contact you should they have any more questions.


Natural – content should be written as one would naturally speak to a prospect or someone in person. Search engines score sites based on how natural the content sounds.


When you're hiring a content writer take note of how their article reads because some use something known as a content spinner. A content spinner is software that some people use to copy someone's work; it gives synonyms for that article and reveals a different piece of content. Although it may pass Copyscape or similar software, it does not sound natural.


In Line with your message – if you hire a content writer make sure that they understand how you want them to write. For example, if you're laid back and you use a specific type of terminology then they should be able to write like you want them to. If you want a lot of big words to be used (not highly recommended) then they should be able to write like that.


Here's an excellent App called Hemingway, it actually can score what grade level the content was written at. Based on studies most people will not complain if content is easily understandable.  It is recommended to have a Grade level of 10 or lower in order to optimize the amount of people that can read and understand the content.


Summary


At Man vs. SEO we have experience in optimizing our customer's sites which means that our content writers are able to optimize the content they write to make search engines happy. We don't use old tactics, like keyword stuffing. Our content is unique and we are able to write in a variety of tones. Contact us to get a quote for writing your articles, website pages, landing pages, newsletters, email campaigns, etc.


Is there a topic that you'd like us to discuss? Contact us or leave a comment below.


This article was written by Dawn Poniente a content writer for Man vs. SEO and other clients.