If you're asking whether or not the SEO efforts you or the company you hired is producing results there are a variety of ways to find out. This article will discuss one way of getting found through search engines and one way of discovering your SEO ROI.

 

Writing productive content

 

Content can generate interest - if it's helpful a.k.a. useful. How do you determine whether or not your content is useful? First, take a look at the content that was posted: was it relevant to your end-user? If your content talks like this: 'we provide this, this is what we do, this is why you need our products or services,' etc. then most likely your content is not written for the end-user. Content written like that is more like a spotlight of what you do and what you think your customers "should" think is important. That type of writing style is more like a Press Release.

 

End-user driven content will get the reader's attention. Usually a catchy title, sometimes a title takes almost half as long to come up with as the article. Next, you need to show the reader that you care about their problem, the type of solution they are looking for and lastly what your company offers.

 

Another reason you may not hear instantaneously from readers could be they are only looking and not ready to act yet. Does that mean you shouldn't write content? Of course, you should keep writing or posting content. Why? Generally before a person contacts a business they usually research the company; consumers search on search engines, read the company's site content, blog articles, social media updates, etc. Content on your site page, landing page, blogs and social media are all important!

 

Track your calls

 

One of the easiest ways to track whether or not a specific site is receiving traffic and generating enough interest for someone to call your company is to set up a web phone number.

 

Your web phone number

 

A web phone number is a number designated to your site. If you are trying to track your SEO and site hits by the amount of people calling your business it is highly suggested that you have a separate phone number set up. It should ring on a separate phone line or have a different ringtone - not merge with other phone lines - in order to accurately determine which calls come from your site.

 

Start interpreting your SEO ROI now

 

One component of promoting your business online is content. It should be useful to your end-user. One way to track your SEO ROI is through a designated web phone number for your business. Don't delay! Start tracking your SEO ROI with the simple tips from this article.

 

Get more SEO knowledge now

 

How would you rate this article? Leave a comment in the comment section below. Do you have any SEO questions that you need answered? Go ahead and ask them in the comment section or contact Man vs. SEO here. Want to get started with an SEO expert now? Contact us, too.

 

This article was written by Dawn Poniente.