What's new in 2016? Desktop search down, mobile searches are way up. So if you want to really compete I say make sure your site is mobile friendly my friend.

"Google has lost market share and volume versus a year ago, when it had a share of 65.4 percent. A year ago, Bing was at 19.7 percent; today it’s at 21.1 percent. However, these data tell only part of the story because they don’t include mobile search."

 Don't believe me? read it here http://searchengineland.com/google-down-1-billion-pc-searches-from-2014-but-mobile-volumes-likely-way-up-240850